Tony Carr has been fighting a campaign to provide the 50-plus with the opportunity to see a genre of films that will never make it to the big multi-screen complexes or go on general release. You can read all about Tony here.
His latest venture is to provide an afternoon screening of the multi award-winning Italian (with subtitles) movie, Bread and Tulips. This is ‘Shirley Valentine’ tale set in Venice……..an uplifting romantic comedy. This is taking place at London’s Curzon Soho Cinema in late Sept.
Tony is seeking to prove to the film world that there is a demand screenings of films that appeal to older audiences. After the London event the film (plus others) are being shown in other UK locations.
Film going was an integral part of the growing-up experience of the 50-plus generation. The combination of people like Tony and the technological development, allowing films to be shown to smaller audiences, means that as this generation gets older they will have (hopefully) the ability to enjoy film going experience. What Tony understands is that it is not just the film; it is the whole social experience of film going.
Any bright marketer seeking to get visibility with the 50-plus generation should add film to their list of options. Dick Stroud
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