Dick Stroud
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All about improving the customer experience for older consumers
Sunday, February 11, 2007
Another AARP ad
This is my final AARP post of the weekend and features the campaign called “Future Champions”. As AARP says: “children deliver compelling messages about the state of healthcare and financial security. The multigenerational focus in this new campaign reinforces the Association’s Divided We Fail coalition”. As I said about the previous AARP ad – this is ambitious stuff. I hope for AARP’s sake it is not a step too far too quickly. Dick Stroud
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