Tuesday, June 12, 2007

Young marketers at play!

The BBC’s Apprentice TV programme contained a hilarious set of scenes where the budding business geniuses went about selling a product to an older audience – a wheelchair.
This short video clip gives an insight into why so many companies screw up big-time when their young marketers try and sell products that are totally alien to them. I think it is amusing (understatement) but there is a serious message. Enjoy. Dick Stroud

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