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Sunday, July 22, 2007

Don’t know your SCART from a SACD?

The UK’s Office of Communications has just published a report: “Ease of use issues with domestic electronic communications equipment”.

This is a must read for anybody involved in domestic consumer electronics. In the report’s own words.
The audit found that consumers encounter ease of use issues at every stage of interaction with communications equipment. They may not understand what marketing terminology means and therefore be unsure about what to purchase. They may not feel confident about how to connect and set up devices, or fear “breaking” complex equipment if an error message appears or the device stops working normally. All of these, and more, are usability issues.
Needless to say, the report highlights the particular problems encountered by older people and the industry's total lack of concern and willingness to do anything about it. Dick Stroud

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