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Friday, July 20, 2007

US Boomer retailer

Christopher & Banks (CBK) is all about female baby boomers, with three retail brands.

The Christopher & Banks brand is the flagship, positioned as a "missy moderate" concept. (target customer is 50 years old, with an average household income of $82,000)

The C.J. Banks brand is designed for the same customer, except she is a ‘plus’ size.

Acorn is a lifestyle-driven concept for more affluent boomers, with household income between $80,000 and $100,000.

This article in fool gives an excellent insight into how a US retailer is targeting the older market. If you are in the retail business it is a must read. Dick Stroud

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