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Friday, January 18, 2008

Media agencies are getting younger

The IPA’s 2007 Agency Census has just been published. I rushed to see what was happening to the age of agency staff. Wow, the percentage of under 30s are increasing.

In 2007, the percentage of media agency staff who are under 30 was 61.6% and the average age of all staff was 31.0 years.

This compares with last year (2006 figures) where the numbers were 60.6% and 31.2 years old respectively.

Well nothing new there then. Dick Stroud

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