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Monday, April 07, 2008

Brits do have a weird sense of humour




Many thanks to Matt Thornhill for telling me about the “off the charts ageist ad” from Safestore that shows a guy storing his gran in lockup storage. I have to make a horrible admission: I found rather funny.

It is like the second of the ads from John Smith that is about Peter Kay (a well known UK comedian) telling his mum that he is putting her into an old people’s home. I know that this ad had high levels of appeal across all age groups.
The Safestore ad is not in the same league but it I suspect it was reasonably effective.

I am talking with a large group of the 75+ in a couple of weeks and will show them the safestore ad and let you know what they thought. Dick Stroud

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