Yahoo has launched a site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties. The site is called Shine.I am amazed that a company that should know better is still using age based segmentation rather than lifestyle. Maybe this helps explains Yahoo’s precarious position? Dick Stroud
Yahoo said advertisers in consumer-packaged goods, retail and pharmaceuticals have requested more ways to reach those consumers.
All about improving the customer experience for older consumers
Tuesday, April 01, 2008
Yahoo launching site for women – well some women
This is the announcement from the press release.
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