If you believe Nielsen’s analysis, and I do, the combination of the ageing population, slowing birth rate and increasing ethnic diversity will change the face and buying patterns of consumers in the US.2020 is a long way away and a lot can happen, between now and then, but these three developments are already occurring.
I wonder how many marketers, especially those involved in making decisions about long term capital spending projects (like hotels) are ensuring that they are future proofed for this coming tsunami? Not many I would think. This is a good article. Definitely worth reading and doing something about. Dick Stroud
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