I thought this blog posting on the HBR addressed some of the problems
The writer identified six mistakes to avoid if you want to make the most of your community.
Here is mistake one.
Don't think you can just plug in and go. Managing communities requires more than technological skills and software; technology is just an enabler. If you don't have people who understand your business and have the skills to facilitate vibrant discussions without dominating the conversation you won't generate good insights.
Go to the blog for mistakes two six. Dick Stroud
1 comment:
One of your best, Dick - the writer really understood what he was talking about, without any of the usual overstatements and errors.
Very nice . . .
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