All the copies of the ‘heavy’ Sunday Newspapers have a full page ad telling the world about Nigel who
got my cholesterol my insurance and my handicap down, all thanks to Aviva
Other heart warming stories about how Aviva’s few lines of code can change the life of a nicely balanced age mix of people can also be found on the web site.
It is not the sort of ad that would get me frantically bashing away, keying in my blood pressure, BMI and other assorted personal data, but it is an interesting approach to selling financial services. It is also a well implemented campaign that spans print and the web. I have not idea how successful it will be but it is an innovative approach. Dick Stroud
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