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Sunday, June 27, 2010

Second edition of Marketing and Innovation in the Aging Society


A couple of years back I contributed a chapter to a book about all things ageing and marketing that focused on Japan.

I have updated my chapter and it will be published in the second edition that will hit the streets in Q4.

If you are desparate to read the book now the old version is still for sale on Amazon. Dick Stroud

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