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Friday, July 23, 2010

Aviva car insurance ad



This ad was first released this time last year.

If the objective is that I remember that Aviva sells car insurance and is not on comparison web sites then I guess it worked, however, I am not sure if this is worth annoying me with the negative portrayal. Tough call. As I always say to my clients -  be careful, very careful, of using humour when targeting the older person. Dick Stroud

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