Sunday, July 04, 2010

Is television advertising for old people?

The median age of prime-time television viewers (in the US) is nearing 51 years old.

In words of one syllable, this means that more than half of all prime-time viewers are outside of the advertiser's favourite demographic of 18-49. The medium that has long been synonymous with massive reach is quickly becoming the most efficient way to reach lots of old people! Dick Stroud

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