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Friday, July 09, 2010

Reader’s Digest UK reappears as an iPad App

Would you believe it? No sooner than the good old Readers Digest disappeared from print than it has re-emerged as an iPad app.

I have to say that it is not bad, but the new owners are setting themselves a really challenging task. The need to attract the types of people who want to read the content and style of the RD and who also have an iPad.

I appreciate the cost of distribution is far less but I am not convinced that the sums will stack-up. Still, if you are iPad users it is worth looking at this month’s edition – it’s Free. Dick Stroud

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