Sunday, July 11, 2010

What teens think when parents join Facebook

I have often wondered what the reaction of my friends children is to the arrival of mum and dad on their Facebook page. I always guessed it would be shock horror.

eMarketer estimates that 74.9% of teen Internet users were regular social network users in 2009, rising to 78.2% in 2010. By 2014, 85.7% of teen Internet users will use social networks.

With the youth audience at such high levels of social network penetration, adults have fueled the bulk of growth on sites like Facebook in 2009 and 2010.

How young people perceive the influx of older users depends on their age, according this survey in E-Marketer, conducted in May 2010.

A majority of younger teens reportedly hate it or feel annoyed or nervous when their parents are on the same social network, but among more mature 18- and 19-year-olds that percentage fell to 27%.

I am amazed they are so tolerant. Dick Stroud

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