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Tuesday, August 31, 2010

Latest research from Pew about the use of social networking

As usual, when Pew publishes research it is worth reading. As the graph shows, the desire of older people to use social media continues to rise.

The numbers that particularly interested me was the difference in penetration between the youngest group and the 50-64 year olds. Since May 2008 it has fallen by 17 percentage points. (i.e. was 67% V 11% and is now 86%V47%). Assuming I got my sums right. That’s a really dramatic change. Yes, yes I know the argument that the older group is coming from a lower base and hence you would expect the increase to be larger, but even so that is a dramatic shift. Dick Stroud

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