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Wednesday, June 08, 2011

Experian has some interesting things to say about the state of US households

This is the press release issued by Experian.

The geodemographic structure of America is changing. For instance, fewer than one-half of U.S. households are headed by married couples, yet more generations live under one roof than anytime in modern history.

In an attempt to re-formulate the Experian lifestyle groups to reflect contemporary US there are some new groupings - for example "Boomers and Boomerangs". These people are four times as likely to contain young adults living with their parents. However, not all of these young adults are recent college graduates. Many have previously started out on their own but have returned home whilst attempting to gain the traction necessary for making ends meet.

These Boomers and Boomerangs are reasonably well-off with 85% aged between 51 and 65 with a household income slightly under $100,000.

If you are interested in geodemographics then you should read this release. Knowing Experian, I am sure there is a lot more information on their web site. Dick Stroud

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