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Friday, July 15, 2011

Yet more photos of oldies and water

Today's Daily Mail reports the results of a survey from Life is Strong - the US portal for all things Boomers are interested in - well at least what P&G thinks Boomers are interested in. I am surprised that the company is still supporting this channel. Either it is having some success or it costs so little that it has disappeared into the noise of their marketing spend.

Anyway, the point is that yet again whenever there is something about the 50/60/70-plus the first inclination is to dive into the photo bank of people gallivanting about by the sea.

This obsession with water has existed of ages. Weird. Well not really weired, since I think it demonstrates a very stereotypical (not sure that is a word) way of thinking. Dick Stroud

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