Tuesday, August 16, 2011

Demographics of US QR scanners

comScore has published the first research , I have seen, about the demographics of people who scan QR codes.

As I have previously mentioned, I initially thought that QR (“Quick Response”) codes were a technology looking for an application but have become convinced of their value

The study found that in June 2011, 14 million mobile users in the U.S. (6.2% of the total mobile audience) scanned a QR code on their mobile device.

As you can see from the table the age profile of scanners is about what you would expect. Of course this profile depends totally on the marketing applications of the codes. You have the danger of a self-fulfilling prophecy that the codes are only used for 'yougn' applications that will reinforce the low use by older people.

I am sure in the short term the over 50s can live without knowing about the codes. That might well change in the near future. Dick Stroud

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