Thursday, August 04, 2011

How can companies become more age friendly?

Kim Walker’s article provides a good summary of the subject of age friendliness.

If you ask senior marketing staff about the major global trends affecting their business you will undoubtedly be told that “global warming” and all of its implications is top of the list.

You will be pushed to find many executives that would list the ageing of their customers. This trend is for real – there is no debate – there are no deniers that it is happening – but few companies are building this into their long-term strategy.

A couple of minutes of reading Kim’s article would do them the world of good. Dick Stroud

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