PepsiCo's global head of digital said: "Every single organisation that is dedicated to digital should be spending the majority of their time, effort and resource optimising for smartphones and various tablets."
He went on to say that the longer term trend (towards tablets) is undermining "traditional PC form factors," even if this process may prove somewhat slower than the most bullish forecasts predict.
Interesting comments, from somebody with so much marketing muscle.
This article from WARC doesn’t add anything new to our knowledge about the rise and rise of smart devices and apps but it provides some useful quotes, should you need to convince any doubters about the way the technology scene has changed.
As my previous blogs posting have said – tablets/smartphones are particularly important for older people. Dick Stroud
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