Thursday, September 29, 2011

Ahhhh another daft name spoils some interesting research

LV= (I just hate it when brand names include a symbol) has released some interesting research about the increase in the number of older people who intend to use their property to fund their retirement. I should really say, an increase in older people who think their property is going to fund their retirement.

Like all research from Financial Services companies it should have a health warning since the conclusions invariably support the business objectives of the organisation. 

Some bright PR spark at LV= has come up with a daft name. Why do they do this.....The rise of the HIPpies ('Home is Pension') generation.

The bottom line is that LV= reckons that two million over-50s are planning to use equity in their property to help fund their retirement. This is up from 1.5 million people in 2010.

I fear that for many older people, who are retiring with little in the way of pensions and savings, cashing in on the house will be the only way of raising money. Once that has been spent – what then? Dick Stroud

No comments: