
Aside from becoming more populous and diverse (only 45 per cent of London’s population is now white British), London – and Britain more generally – is also getting older. There are 905,000 people aged 65 or above in the capital. The proportion of those in this category in England and Wales is the highest ever recorded. Most astonishingly, the number of people aged 90 or above has leapt up from 340,000 in 2001 to 430,000 today.
Want to know more and the implications for marketers. Read my article published today in CityAM. Dick Stroud
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