Friday, April 19, 2013

Forbes magazine asks the question - should you buy Boomer health care products?

There are no great revelations in this article that covers products specifically aimed at older people to mitigate oral and eyesight  physiological problems.

For vagueness it takes a lot to beat this comment from P&G (Crest) : “This age demographic is becoming a larger segment of the overall population both in absolute numbers and in spending power. Therefore it is critical to us that we ensure we are meeting the needs of the 50+ market.”

That comes as a surprise. Dick Stroud

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