The ageing in place 'market' could end up including toothpaste and toilet tissues

Laurie Orlov questions the way that the Ageing in Place market is expanding in scope. She is right to do so.

This note about the Ageing in Place market exceeding $17 billion caused her to respond.

I guess this happens in most markets where the original definition gets expanded - normally for the benefit of some PR generated headlines. Dick Stroud