Is targeting millennials a lazy marketing strategy? You bet. Just like targeting boomers

Today's Marketing Week has a good article about the difficulties in 'targeting Millennials' and how their age range (18 - 34) covers a wide group of backgrounds, beliefs, values etc etc etc.

Of course it is absolutely correct. It is just as correct as if you substituted Boomers or Seniors or whatever other older age group you want for Millennials.

When will marketers get it through their heads that age is not a good proxy for behaviour. Phew. Dick Stroud