Thursday, June 04, 2015

Sitting on a high and extremely visible fence normally ends in disaster - ask Nike

This has absolutely nothing to do with older consumers other than a lot of them are football fanatics.

The fallout from the Fifa mess is that Nike, a brand that is so ultra conscious of its brand image, is  suffering from being associated with that dreadful footballing organisation.

Sometimes you can sit on the wall for a long, long time but eventually you get caught.

Nike should have known that it was only a matter of time  before Fifa imploded. Rather than being perceived as a 'good guy' and part of the solution it now risks being tainted by the mega fallout that will swirl around the media for months to come. Dick Stroud

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