The past becomes more of a cosy place as you age.

Sorry for the quality of this graphic. There are a couple of interesting messages that you can take from the research.

As you age the past appear increasingly attractive. This should not come as a surprise since when you are young there isn't much time in the past.

It is surprising that that there is not more difference between the ages of 30 - 65+. I do find that odd.

On a personal note, I find that some of my friends seem to be increasingly focusing on past memories rather than future possibilities. To be honest I find this a tad disconcerting and worrying.

From a marketer's perspective it clear that the value of nostalgia starts at an early age. Dick Stroud