Are Finance Companies trying to bore us to death with their campaigns about ageing

Metlife started the trend when it conducted its global study about ageing. HSBC then repeated much of the research with another global study soon to be followed by Aviva and Prudential.

As Kim Walker explains, Swiss Life is now having a crack at the same subject.

Don't get me wrong, it is great to see financial service companies taking an interest in all things to do with the subject.

But, and there is a significant but. They all look the same and seem to cover the same subjects and are as boring as hell.

I am sure the campaigns are created by the Actuaries Department rather than Marketing. 

They are great for people like me who is alway delighted to acquire new research but I suspect they have zilch impact on the older consumer.

Read Kim's blog for a more detailed review of Swiss Life's approach. Dick Stroud