The UK is ageing and getting older - lots more 80+

The ONS has recently published a paper about the age breakdown of the UK from 65 onwards.

As can be seen it is changing and getting older. Lots more people in their eighties, nineties and having reached the big 100.

This trend is going to continue for the forthcoming future.

I am sure that all the implication of this are not good but some are and it does indicate the fabric of the market is changing and that is something that marketers need to understand. Dick Stroud