Flipping through a glossy weekend magazine I came upon this ad from a finance services company.
It is pretty basic. A couple standing on top of a mountain. Father and daughter? From the look of the guy's beard it is grey, but then it could be frost? Whatever, it is showing a couple who are not in their 20s or 30s.
The ad headline: 'Demographic shift will change lifestyles'. That is certainly true.
At least the ad doesn't have an older couple paddling around in water, which is the picture editor's favourite way of portraying older folk.
The ad is a step in the right direction, but not a big step. Dick Stroud
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