Bet your marketers don't know much about arthritis and how it impacts the customer journey

In the U.S. adults, the number of adults that have their movement and dexterity limited by arthritis has increased by about 20% since 2002. The everyday activities of 24 million adults are limited by this problem such as holding a cup, lifting a grocery bag, or walking to their car. That is one hell of a lot of people.

If you want the gory details read this document from the US Centre of Disease Control. 

You might be asking yourself  - so what? Just think of all the customer touchpoints that are affected by this affliction. I know the answer - bet you don't.

If you want to understand the impact of arthritis and all of the other things that happen to all our senses, bodies and minds you better get yourself over to age-friendly. com. Dick Stroud