The gods must have felt in a mischievous mood. The first thing that I read was about building an engaged ageing strategy, published by the consultancy EY. Nicely produced document, but little more than a rehash of a rehash of what has been published a zillion times before. Lovely concepts like 'increased connectivity via a single platform of apps', the use of mobile and data etc etc. The next thing that appears on my screen is how the NHS has been badly compromised by the hack and ransomware attack. The papers listing how much of the NHS is crawling along using prehistoric PCs running antediluvian software etc etc. This didn't come as a surprise to anybody who has dealt with IT in the public sector.
Smiling was my first reaction but it was too serious an event for humour.
I guess what this illustrates is the world of possibilities that do exist for the ageing business set in contrast to the reality of how things are for most people.
If there is one rule of marketing it is that you need to make decisions about the world as it is and not as you would like or dream it to be. A lot of us (including most people in the ageing blob) would prefer to inhabit dreamland. Dick Stroud
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