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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, May 30, 2010

Twiggy everywhere




I recently wrote about Twiggy becoming the core of M&S advertising. Now Boots have her advertising Olay (ad from Saga).

This has many of the characteristics of the Colgate ad except I would much prefer to look at Twiggy than the expert scientist. Dick Stroud

posted by Dick Stroud

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