Anybody who reads this blog will know that I have a morbid fascination with daft names that are used to describe older people.
Another one has entered the list. Mappies - Mature, Affluent, Pioneering People.
If you want to read any more about it – and I cannot think why - then it appeared in an article in the Independent. Dick Stroud
1 comment:
I just read one that American Express gave to a niche of the boomer market.
Daft isn't a word we use much here but I think it fits this:
"SMUGS"
Socially mobile ultra green seniors.
Post a Comment