It would seem that over 60% of purchases are made by customers born before 1965 and that women are matching men for their influence over the buying decision.
Vertis home electronics data
All about improving the customer experience for older consumers
Wednesday, June 30, 2004
Home Electronics Shoppers in the US – get older and feminine
A report has been issued by Vertis that details who (and how) home electronic products are bought in the US.
It would seem that over 60% of purchases are made by customers born before 1965 and that women are matching men for their influence over the buying decision.
Vertis home electronics data
It would seem that over 60% of purchases are made by customers born before 1965 and that women are matching men for their influence over the buying decision.
Vertis home electronics data
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