NADMT like GOTY

I have decided to succumb to the Marketing industry’s obsession with inventing new terms about older consumers.

There must be a fertile breeding ground for these little suckers since new ones appear on my Google Alerts on a daily basis.

The latest is GOTY (Getting Older, Thinking Younger). You, dear reader of this blog, are one of the first to encounter a new term. NADMT (Not Another Daft Marketing Term).
Dick Stroud: www.20plus30.com