Monday, July 19, 2004

News is for boring oldies

This has very little to do with marketing but is one of those bits of information you want to share with somebody.

In Nick Cohen’s article in this Sunday’s Observer he quoted a couple of bits of information from research conducted by the FT.

In the past 5 years, news audiences for terrestrial channels had fallen by 6% amongst all viewers and 15% for those aged 16-35.

Only 12% of the people watching the BBC’s News at Ten (the premier news programme on UK TV) are under 34 years old.

Most worrying is there is no evidence that younger age groups have abandoned the TV in favour of the Web as their source of new. They just don’t bother.

Dick Stroud: www.20plus30.com


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