Plumbers and Brick Layers love the 50+

Vertis, a US market research company, has just published some research about the home improvements market. If this is something that interests you then it is worth a look.

One thing in particular interested me. They found that 37% of 50+ use professionals do the their home improvements work compared with 27% for the 40+ and 23% for the 27+ (of this group 40% are not responsible for home improvements.

It’s nice to see that old sterotype of older people spending their time pottering around decorating the house can be discarded. Dick Stroud: www.20plus30.com




Vertis Research