Pew/Internet, my favourite US Internet research group have just published some data showing how Americans view the Internet and their daily life. You can download the whole report from this site.
The report states that:”Young adults (18 – 29 years) hold the highest opinion of the Internet’s value in their everyday lives. Of this group 96%, declared the Internet a good way to get information, compared to 91% of all older users.”
Now I don’t think that a 5% difference in opinion counts for much. My conclusion from the research would be that all age groups in the US view the Internet in the same way.
The report goes on to say: “They also think it is a good place to do transactions, 83%, compared to 72% of older users. And finally, they think the Internet is a good place to go for entertainment, 78% compared to 67% of older users.” We are talking about a 10% difference in the response rate to these questions.
Pew/Internet also discovered that these small changes in perception didn’t translate into any patterns of increased Internet use by the youngest users.
A couple more insignificant differences: “More older Internet users, 89%, think the Internet is a good place to go for social interactions or communications compared to 85% of younger users.” (4% difference) “Among Internet users who communicate with friends and family, 87% of those 65 years and over will do it online, compared to 79% of those under 65 years”. (8% difference)
Let’s stop looking for differences where none really exist. Dick Stroud www.20plus30.com
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