I just received an e-mail from Marketing Week promoting their forthcoming conference titled “The Newer Older Generation”. I had to laugh when I read the subject line of the e-mail “News Flash: Boots, BT, Conde Nast, Fujitsu & Kimberly Clark are capitalising on the over 50s explosion, whilst maintaining mainstream brand values”
The presumption is that marketing to the 50+ needs special techniques to make it consistent with maintaining 'mainstream brand values'. Idiots. Dick Stroud www.20plus30.com
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