As the numbers of workers fall, the people dependent on them increases. In Italy, the population aged 65 and over will jump by 44% between 2005 and 2050. Combine that with a decline of over 30% in the working-age population and the result will be a spectacular jump in the dependency ratio, from 32% in 2005 to 67% by 2050. In France, even though fertility has been higher, the dependency ratio will still jump, from 28% to 51% over the same period.
Heavens knows what the marketing implications of this change will be. Whatever happens the social and economic changes will dwarf everything else. Dick Stroud: www.20plus30.com

Data from the Economist

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