On Friday I had the chance to meet Honda UK’s marketing director. Before our meeting I looked at their three latest advertising campaigns. In my book they are the best examples of age-neutral advertising that I have ever seen plus they are brilliantly executed.
If you have a fast connection then I suggest (implore) you to have a look at them. If you are not in the UK it is unlikely you will have seen them before.
The first is “Cog”. This won just about every advertising award that can be won.
Go to the agency site , then to “Work we have done “ and then to the "Timeline" and look at 2003.
The newest ad can be found at this site. Click on the Honda ad.
These ad appeal across the generations. I mean from kids to the really old and to both men and women. What more could you want! It is enough, well almost, to restore your faith in marketing. Dick Stroud: www.20plus30.com
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