Well done Dove (Unilever)

I am not sure that I really understand the idea behind Dove’s “the campaign for real beauty” but they should be congratulated for thinking outside the box about the concept of beauty, especially how it relates to age. If the counts on the site are to be believed it has attracted a good amount of traffic. I noticed they are currently running a poster campaign on the London subway.

The following are two of the pictures from the site that challenge the idea of women having grey hair and wrinkled skin. Go and have a look and see what you think.

If you are in the beauty business then you should definitely download the research white paper conducted by Harvard University, London School of Economics and Strategy One. Dick Stroud www.20plus30.com



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