Trying to look at one of Brand Depot’s web sites, gave me a perfect example. See the image at the end of the post. Visiting a site I don’t expect to see this sort of statement. It is not as if we are not talking about a tin pot little company but one of the world’s largest retailers with 1500 stores. Hopefully by the time you read this the problem has been fixed.
Come on guys!
The reason for visiting the web site was to see more about the agreement between AARP and Home Depot. The company is doing something similar to B&Q, the UK "do-it- yourself" company and trying to employ older people.
I heard an interesting story about B&Q’s policy of employing older people, especially older men in its stores. It now seems that because the “older gentleman” might just know something about the products the store sells that the customers are becoming unwilling to approach and ask the younger members of staff. B&Q’s idea that when you go to one of its stores it is good to have somebody like your dad around to ask questions seems to be working too well! B&Q are making a habit of getting things right – witness the £100 million of advertising equivalent exposure they generated from their sponsorship of Ellen MacArthur. Dick Stroud www.20plus30.com
Home Depot
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