Bigger font = more book sales?

Despite occasional hot sellers such as ''The Da Vinci Code," book sales have grown little in the past few years, and mass-market paperback sales have declined steadily. One big reason, it seems, is that baby boomers, historically the biggest mass-market buyers, increasingly find those little books too hard to read.

Publishers, so it would appear are willing to do something about this and make the books easier to read. Several of them, including Penguin, Pocket Books, and Harlequin Romance, have announced new lines of boomer-friendly paperbacks in the past few weeks, which some in the business have dubbed "mass upperbacks."

This is the press release from Penguin Books about their new format.

Well, well, well could the world of business be slowly waking up to the aging population? Dick Stroud www.20plus30.com