Wegener DM, a European provider of lifestyle data, has launched a market research product called REAL50+, aimed at giving marketers access to information about the 50+.
A quote from the press release. “targeting of this wide and diverse group of people leaves much to be desired – to say the least. When not downright patronising, it’s often poorly executed – largely through a simple lack of understanding. Yes, they do have disposable income – but for every 70 year old on an adventure holiday or an exotic cruise, there is also someone who simply wants to stay at home and spend more time with their grandchildren.” No disagreement with this statement.
REAL50+ identifies three key consumer groups – Thrivers, aged 50-59, Seniors, aged 60-69 and Elders, aged 70 plus. Now why did they go an spoil things by using an age based segmentation model!! Dick Stroud www.20plus30.com
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