The Observer is a UK Sunday paper. It had the brilliant idea of sending a guy called Howard Marks (aged 59) on a SAGA holiday (for people over the age of 50) to Patagonia.
Mr Marks describes himself as somebody who has “have travelled extensively as a hitch-hiking hippy backpacker sleeping in fields, as a jet-setting criminal staying in five-star hotels, and as a stand-up comedian checking into whatever sleeping accommodation my promoters consider affordable and convenient”. Not the usual guy that reports on this type of holiday. His article is illuminating
There are no deep marketing messages in the article. It is just a good read. Dick Stroud www.20plus30.com
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