Simmons Market Research Bureau National Consumer Survey has published its findings about the “men’s market”. It finds that 1 in 4 men under age 40 shop frequently. A figure that drops to less than 20% for men in their fifties. I can think of lots of explanations for this finding but best not to speculate.
What was amusing was the men in the US have an age neutral attitude about the statement "a woman's place is in the home". Nearly 18% of 25- to 39-year-old fathers believe that compared to around 15% of 40- to 59-year-olds. Dick Stroud www.20plus30.com
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